Did you know? Research shows that around 10% of Season Ticket Holders miss out on attending home games on average. That's a lot of empty seats that could’ve been filled!
But here's the real impact:
- Fewer people in the stands means less excitement on TV
- And even worse, reduced match-day income from things like merchandise, food, and drinks
That’s why we at the NSW Swifts are launching our Return Your Seat program! This new system allows Full Season Ticket Holders to return their seat for resale if they can’t make it to a game. In return, they get credit towards their 2026 Membership.
What does this mean for the Swifts?
- More flexibility and value for Members who can’t attend a game
- Increased ticket revenue – we can sell the same seat twice!
- More bums on seats, bringing energy to the arena
- Boosted match-day revenue from food, drinks, and merchandise sales
And the best part? It’s all about keeping the vibe alive, even when some can’t be there.
Want to learn more? Check out the details here.
Let’s make every seat count!
NSW Swifts
